This is a phrase we are all familiar with – in fact, in the past few years I've rarely gone more than two conferences or webinars without someone saying it, including me. However, now more than ever it resonates with me for our industry. Growers are increasingly having to become experts in several areas: not only are you crop production specialists but also environmental managers, accountants, HR advisors and many more things to boot.

To be frank, a sample bag of grain doesn't really tend to excite many of us. Why would it? It's just a sample, it's minute in comparison to the hard graft that's come before it. But then – if we really think about it – doesn't that make it quite a significant thing?

That bag of grain represents at least a year of hard work; significant investments, the challenges you've overcome and the opportunities you've taken. When you consider the efforts that have gone into creating that bag of grain you realise that, if we are to be completely honest, it all comes down to that bag. The fact is that it isn't just grain in there. It's information, data, learnings, it's proof of things that worked well and sometimes things that didn't.

The start of a new year is often when most of us traditionally think back to what has happened over the past 12 months before looking ahead at those to come.

Before Christmas, we published this news release announcing some exciting digital investments that have upgraded our variable rate nitrogen service for 2022. One of the most significant developments is the adoption of radar technology, meaning users can now access cloud-free imagery.

As I begin to think about variable rate seed, I can't help getting out of my head that for the past year there has been a lot of talk of change and adapting within agriculture. The more I thought about it, I concluded (probably later than many others) that agriculture has always been a case of adapting whether it be to new products, new machinery, new guidance or the ever-changing weather.

​As we head into another harvest, it's important to get your bearings and plan your route ahead for the next and following cropping years. The concept of 'mapping your future' isn't new to everyone, but it has grown in significance following recent announcements about the Environment Land Management (ELM) scheme and the Sustainable Farming Incentive (SFI). In fact, specific 'standards' or 'land management actions' have been highlighted as a key part of the SFI and monitoring activity and results is central to the scheme.

With an increased focus on farm finances, I am finding that there is a greater drive from our customers to combine some of the data routinely collected through precision farming to get a better insight into farm profitability.

Our margin map tool uses yield data and simple costs to produce financial performance maps that not only provide a field average, but also show the spatial variation in profitability. By including yield data and costs for multiple years, you can easily analyse financial performance across your whole rotation instead of just year by year.

Unlike some of the advances in precision farming, biomass imagery doesn't require specialist or expensive equipment. In fact all that's really needed is a computer and a desire to discover some information that could be of value to your farm business.

Surprisingly, however, there are a number of farmers who are not fully utilising biomass imagery and its benefits – but why the reluctance?

This is part two in our carbon management blog series. To read part one, click here.

Farmers are in a unique position of having great power to implement carbon sequestration measures. Carbon sequestration is the technical term for carbon capture. Carbon can be captured in the oceans, in natural rock formations, and in the earth. As an industry that deals heavily in soil management, agriculture is in a unique position for optimising on carbon sequestration opportunities.

Carbon farming is a 21^st-century buzzword and the pressure is on for modern farmers to take account of their carbon footprint. However, this drive to 'go green' can seem at odds with the commercial objectives of a profitable farm.

Yet, none of us can escape the inevitable changes ahead. The government has committed to the goal of a carbon-neutral UK by 2050. This is an increase from the 80% reduction in greenhouse gases that was agreed to in the Climate Change Act of 2008.

​Although the sun is out (as I write this anyway) I recognise that many areas of land are still plenty wet enough, and getting jobs done is tricky enough without getting covered in mud as soon as you hit a waterlogged bit of ground. That said, the upside is that many growers will be reviewing cropping plans on almost a weekly basis to ensure they are reflective of current conditions. 

With potentially 50% of the UK winter wheat crop sown there remains, subject to your area, a significant proportion of land yet to be planted. Spring crop opportunities remain unpredictable so, if some bare land is looking a likely scenario for the farm on which you work, you may want to think about the opportunities associated with it.