This is a phrase we are all familiar with – in fact, in the past few years I've rarely gone more than two conferences or webinars without someone saying it, including me. However, now more than ever it resonates with me for our industry. Growers are increasingly having to become experts in several areas: not only are you crop production specialists but also environmental managers, accountants, HR advisors and many more things to boot.

The start of a new year is often when most of us traditionally think back to what has happened over the past 12 months before looking ahead at those to come.

Before Christmas, we published this news release announcing some exciting digital investments that have upgraded our variable rate nitrogen service for 2022. One of the most significant developments is the adoption of radar technology, meaning users can now access cloud-free imagery.

As I begin to think about variable rate seed, I can't help getting out of my head that for the past year there has been a lot of talk of change and adapting within agriculture. The more I thought about it, I concluded (probably later than many others) that agriculture has always been a case of adapting whether it be to new products, new machinery, new guidance or the ever-changing weather.

With a bullish global fertiliser market pushing prices up as we approach the new season, the importance of soil sampling to help optimise inputs is arguably greater than ever before. When you combine this with the recent Sustainable Farming Incentive (SFI) release stating growers can be financially rewarded for monitoring and improving soil health, it's not surprising to learn that sampling is becoming a greater priority.

​As we head into another harvest, it's important to get your bearings and plan your route ahead for the next and following cropping years. The concept of 'mapping your future' isn't new to everyone, but it has grown in significance following recent announcements about the Environment Land Management (ELM) scheme and the Sustainable Farming Incentive (SFI). In fact, specific 'standards' or 'land management actions' have been highlighted as a key part of the SFI and monitoring activity and results is central to the scheme.

With an increased focus on farm finances, I am finding that there is a greater drive from our customers to combine some of the data routinely collected through precision farming to get a better insight into farm profitability.

Our margin map tool uses yield data and simple costs to produce financial performance maps that not only provide a field average, but also show the spatial variation in profitability. By including yield data and costs for multiple years, you can easily analyse financial performance across your whole rotation instead of just year by year.

Unlike some of the advances in precision farming, biomass imagery doesn't require specialist or expensive equipment. In fact all that's really needed is a computer and a desire to discover some information that could be of value to your farm business.

Surprisingly, however, there are a number of farmers who are not fully utilising biomass imagery and its benefits – but why the reluctance?

I'm sure farmers across the UK breathed a collective sigh of relief yesterday, as it was confirmed by the Chancellor of the Exchequer that the tax break on red diesel would remain in place for the agricultural industry.

Over the past week, farmers have been steeling themselves for a potential 50% rise in fuel costs following reports that the tax relief was going to be scrapped altogether as part of the 2020 Budget. While the news is a positive outcome for the industry the Chancellor has, however, announced that other sectors will be stripped of the tax exemption in two years' time.